URL
www.korbelbrandy.com Client
Korbel and Bros. is a winery from Sonoma County, California. Established in 1882, Korbel produces mainly sparkling wine. It sells the largest volume in premium tradional method sparkling wine in the United States. Challenge
The brand Korbel was mainly associated with Californian sparkling wine, not brandy. In spite of its awards and high ratings, Korbel simply could not compete effectively with other national brandies with similar price points. A new website was commissioned in an effort to jump start its brandy campaign and bring new life to its award-winning line of brandy. Solution
In today's world, brandy is generally positioned as an old-fashioned drink. To win the attention of a younger target audience, the design had to look and feel both classic and dynamic. To allow a new generation to discover brandy, the website also featured a list of classic and special brandy recipes. Result
The result is a website that communicates clearly and creates awareness of Korbel’s line of brandy. The website's design and its use of imagery appeals to a new brandy generation.
www.korbelbrandy.com Client
Korbel and Bros. is a winery from Sonoma County, California. Established in 1882, Korbel produces mainly sparkling wine. It sells the largest volume in premium tradional method sparkling wine in the United States. Challenge
The brand Korbel was mainly associated with Californian sparkling wine, not brandy. In spite of its awards and high ratings, Korbel simply could not compete effectively with other national brandies with similar price points. A new website was commissioned in an effort to jump start its brandy campaign and bring new life to its award-winning line of brandy. Solution
In today's world, brandy is generally positioned as an old-fashioned drink. To win the attention of a younger target audience, the design had to look and feel both classic and dynamic. To allow a new generation to discover brandy, the website also featured a list of classic and special brandy recipes. Result
The result is a website that communicates clearly and creates awareness of Korbel’s line of brandy. The website's design and its use of imagery appeals to a new brandy generation.