Korbel primarily manufactures sparkling wine, and sells the largest volume of premium traditional Méthode Champenoise sparkling wine in the United States.

Promote awareness of Korbel brandy and appeal to a newer target audience in new territories by repositioning the brand.

Traditionally, brandy is positioned as an old-fashioned drink. To promote awareness within a newer target demographic, we designed a website that looked and felt less traditional and resonated with a modern audience. The imagery and copy was aimed to cultivate a new generation of brandy drinkers. New recipes were created specifically for Korbel brandy.

Korbel saw a lift in previously untapped markets such as Florida and California. The brand was able to outperform and displace other national brandy brands.

Korbel Brandy website design