Case Study
Grammy - Music's Biggest Brand
Client
50 years of celebrating music through the GRAMMY Awards, The Recording Academy continues its rich legacy and ongoing growth as the premier outlet for honoring achievements in the recording arts and supporting the music community.
Challenge
In preparation for the 50th anniversary of the Grammy Awards, the Recording Academy intended to attract new marketing partners and alliances with a multimedia presentation. The presentation included various media formats.
Solution
The branding for the campaign was very colorful and featured highly stylized Grammy moments of many popular musicians. All media was integrated seamlessly into the self-contained multimedia presentation.
Result
By attracting new marketing partners, the 50th anniversary was the best viewed ceremony in years, attracting million of viewers. A fashion line launched in Fall 2007.