UGC
User Generated Content (also referred to as Consumer Generated Content) is any asset created by a consumer and posted by a company. User Generated Content has become increasingly more important with the recent explosion of Social Media Marketing.
Up Sell
An attempt to sell a customer a more expensive product than the one that is currently being considered.
Upfront
A meeting held at the beginning on an important advertising period in order that potential advertisers may buy network time early.
Utility
The psychological satisfaction a consumer derives from making a purchase.