Gen X
Shorthand for Generation X.
Gen Y
Shorthand for Generation Y.
Generation X
Generation X refers to people born between 1965 and 1976. According to Marc Gobé, author of Emotional Branding, Generation X is comprised of rebels and influencers who respond to themselves reflected in messages, fierce sarcasm, deconstructed paradigms, and luxury goods.
Generation Y
Generation Y refers to people born between 1977 and 1994. According to Marc Gobé, author of Emotional Branding, Generation Y is focused on conscience and respond to new ideas, companies with a philosophy, interesting people or communities, and messages that acknowledge their intelligence.
Generic
An unbranded service, product, or experience; also, a commodity or commodity product.
Generic Brand
A misnomer (since the terms "generic" and "brand" are mutually exclusive) often applied to a commodity product or store brand.
GeoTargeting
The determination of whether a particular ad should be shown or restricted based on the viewer’s geographic location.
Global Brand
A service, product, or company that competes globally.
Greenfield Opportunity
An untapped market that is open for the creation and expansion of a new brand and category.
Gross Cost
The price of placing an ad that a company pays, including the advertising agency’s markup.
Gross Rating Point
Operating on a scale of 1-100, a Gross Rating Point is equal to one percent of a target audience reached through a specific vehicle.
Group Buying
Group buying refers to the practice of offering products and services at discounted prices on the basis that a certain amount of products or services will be purchased by a set amount of consumers.
Guerilla Marketing
A marketing program using non-traditional channels to advertise products or services.