Key Message
The main message that a brand wants to deliver to its target audience about itself and its product.
Keyword
Words used in searches by internet users. In recent years, keywords have become increasingly more important as businesses and advertisers compete for higher page rankings in search engine queries.
Keyword Density
The number of keywords on a page divided by the total amount of non-keywords on a page. Useful in determining the ranking that a web site will be given in relation to a keyword search.
Keyword Stuffing
The overloading of a web page with keywords in meta tags or content to improve its visibility in a search engine.
KPI
Stands for Key Performance Indicator. KPis are used to help measure performance of an organization and progress toward organizational goals.