Validation
Validation is the process by which web sites are approved for general use. Since consumers use different operating systems and different browsers, it is important to validate a web site to make sure that it is capable of being correctly viewed in every way it may be accessed.
Values
The core traits that are embodied by a brand. Values help to build emotional connections with consumers.
Viral Marketing
Using social networks to spread messages or ideas. Important elements in viral marketing: Affiliate programs, co-branding, emails, link exchanges (on-line or off-line), memes, and any other advertising that stimulates word-of-mouth.
Vision
A concise statement communicating what a brand means to its owners and what the owners intend for the brand's future direction.
Vision
The “big idea” behind a brand - what the brand hopes to embody in consumer’s eyes as a result of brand strategy.
Visit
Each unique access of a web site, consisting of entrance to departure.
Visitor
An individual accessing a web site.