Name Brand
A product, service, or organization that is widely recognized.
Neologism
A word coined, or a phrase created, that can serve as a brand name.
Net Cost
The price of placing an ad that an advertisement agency pays.
Network Effect
A trend where a service becomes more attractive to a customer based on the amount of customers using it.
New Luxury
Goods and services that deliver higher quality and/or superior performance at a premium price.
Niche Marketing
A marketing approach that emphasizes high prices rather than high sales by advertising to specific subgroups. Niche marketing targets specific demographics who are more likely to purchase a product or service and focuses its efforts on those populations.