Tagline
Memorable, easily recognizable phrase associated with a brand name; it should be an aid to recall and reinforcement, as in Nike's "Just do it".
Target Audience
The group to which a service, product or message is aimed.
Target Market
A group of customers a business wants to serve.
Thought Leader
A brand whose outstanding presence in the market can be attributed to its influential ideas; the brand may not necessary lead in market share.
Top Level Domain (TLD)
A domain at the top of the heirarchy of the Domain Name System. For example, the TLD of www.domain.com is .com. Common TLDs are .com, .net, .org, .edu, .gov. Country level TLDs respond to country code such as .uk, .ly, and .es.
Touch Point
Any location where individuals come into contact with a brand; locations and places include product use, packaging, store environments, advertising, editorial, movies, company employees, and casual conversation.
Trademark
A symbol and/or name that indicates the source of goods or services and prevents marketplace confusion; a form of intellectual property that is legally protectable.
Trademark
The visual expression of a brand’s identity. It can be comprised of many things, ranging from color choice to type face. A trademark is also referred to as a brandmark, symbol, mark, logo, or identity.
Traditional Media
Traditional media is any media that existed prior to the digital revolution. The term primarily refers to television, radio, and print.
Traffic
The number of visitors or visits that any web site receives. Higher traffic indicates that more people are exposed to any given advertisement on a site.
Tribal Brand
A brand that has a cult-like following.
Trick Banner
A banner ad that deceives the user by imitating a non-advertising computer function.