Tagline
Memorable, easily recognizable phrase associated with a brand name; it should be an aid to recall and reinforcement, as in Nike's "Just do it".
Target Audience
The group to which a service, product or message is aimed.
Target Market
A group of customers a business wants to serve.
Thought Leader
A brand whose outstanding presence in the market can be attributed to its influential ideas; the brand may not necessary lead in market share.
Touch Point
Any location where individuals come into contact with a brand; locations and places include product use, packaging, store environments, advertising, editorial, movies, company employees, and casual conversation.
Trademark
A symbol and/or name that indicates the source of goods or services and prevents marketplace confusion; a form of intellectual property that is legally protectable.
Tribal Brand
A brand that has a cult-like following.