W3C
The World Wide Web Consortium is a multi-faceted organization that strives to develop standardized protocols and guidelines for the web.
Web 2.0
A blanket term for web applications that facilitate user collaboration, open source design, and interoperation. Web 2.0 can be seen in social media web sites such as Facebook and Twitter. Similarly, Web 2.0 can be used to describe the Android operating system and the blogosphere.
Wireframe
A guide to the layout of a web site. It shows the location of the web site's images, text, and features as well as how much room they will take.
Word of Mouth
The discussion of a product between consumers. A word of mouth recommendation of a product or service is perceived by most consumers to be the most reliable and trustworthy.
Wordmarks
A brand’s distinctive name or acronym stylized to reflect the brand’s identity.
WYSIWYG
"What You See Is What You Get" is a term that refers to editing interfaces that are able to display simultaneously both the source code and the final product of the code. An example is Adobe® Dreamweaver®.