Radical Differentiation
A bold position is staked out; this allows a brand to stand out from the market clutter.
Reach
The number of individuals exposed to an advertising or brand message.
Rebrand
A brand owner revisits the brand with the purpose of updating or revising; this is based on internal or external circumstances.
Repositioning
Communications activities that will give an existing product a new position in customers' minds so that market potential is expanded or otherwise altered. Many valuable products can lead an obscure existence because they were launched or positioned inadequately. It is very often possible to enhance the value of such products by repositioning them.
Reputation
The shared opinion of a service, product, or organization among everyone of the members of its audience.