Radical Differentiation
A bold position is staked out; this allows a brand to stand out from the market clutter.
Radio-frequency Identification (RFID)
The utilization of radio waves to send data between an electronic tag and reader. The transmission of data can be used for both identifying a product and tracking it.
Reach
The number of individuals exposed to an advertising or brand message.
Real-Time
Real-time refers broadly to processes taking place in a continuous linear manner. Its applications can refer to real-time data collection, turnless games, or entertainment narratives that directly follow a timeline without skipping ahead or behind. A real-time feed will show posts regardless of user input, eliminating the need for a user to refresh a page for new or updated content.
Rebrand
A brand owner revisits the brand with the purpose of updating or revising; this is based on internal or external circumstances.
Remnant
The acquisition of remaining merchandise at a significantly reduced cost due to a distributor’s urgent need to sell what is left of its inventory.
Repositioning
Communications activities that will give an existing product a new position in customers' minds so that market potential is expanded or otherwise altered. Many valuable products can lead an obscure existence because they were launched or positioned inadequately. It is very often possible to enhance the value of such products by repositioning them.
Reputation
The shared opinion of a service, product, or organization among everyone of the members of its audience.
Rich Media
Programmed video, audio, animated, and interactive content on a web site. Rich media is better able to engage a potential customer than simple text on a page.
RSS
RSS originally stood for RDF site summary, but is more now ordinarily defined as Really Simple Syndication. It is defined as a group of web feeds used to publish works that are updated frequently. An RSS feed includes both text as well as metadata such as author and date. RSS feeds are typically used for news articles or blog entries.
Run of Network (RON)
When ads are run across an entire ad network. Since this type of advertising is not targeted, it is cheaper than the purchase of specific slots.