LBSN (Location-Based Social Network)
A social network that emphasizes the location of the user in its features. LBSNs often have check-in features which allow users to share their location and their friends’ locations with their network contacts.
Letterform Marks
The single letter equivalent of a wordmark. A stylized letter that embodies a brand’s identity.
Leveraging a Brand
The act of borrowing from the credibility of one brand in order to launch another brand, sub-brand, or co-brand; a brand extension.
Link Popularity
The number of web sites that link to a particular site.
Living Brand
A brand that changes, grows and sustains itself; a healthy brand.
Log
Precise record of a television or radio station’s programming and commercial schedule.
Logo
The visual expression of a brand’s identity. It can be comprised of many things, ranging from color choice to type face. A logo is also referred to as a brandmark, trademark, symbol, mark, or identity.
Logo
Now applied broadly, this is an abbreviation of "logotype".
Logotype
A distinctive lettering style or typeface used in the presentation of a brand name; a wordmark.
Look and Feel
The sensory experience of a product, communication or environment.
Loss Leader
A product or service sold at a loss in the hopes of generating future profits.
LTV
In marketing, LTV (Customer Lifetime Value) is the present value of the cash flows attributed to customer relationships.