Facebook f8 2011 - A Quick Guide For Marketers


As you’re probably aware by now, Facebook announced some pretty drastic changes to their platform at f8 last week. While some are hailing it as visionary and others are decrying it as invasive, I thought I’d write a quick summary of what these changes mean to people who work in the advertising space and how projects both past and future might be affected.
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Everything You Need to Know About Viral Videos: Part 1


You’ve seen it. Your friends have seen it. Even your parents have seen it. And to top it off, everyone around you seems to incessantly quote from it. It may be of a man crying after witnessing a double rainbow, or a kid who freaks out after a visit to the dentist, or even a deodorant salesman on a horse, but you (and everyone else) have watched it (some of us multiple times). Welcome to the world of viral videos.
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Artists: Kidult Says “Hi”


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The anonymous French graffiti artist known as “Kidult” is gaining notoriety at a rapid pace. By filling up fire extinguishers with paint and dousing luxury brand store fronts with his tag, Kidult is on a mission to once again “Illegalize Graffiti.” While many are considering his tags a compelling statement, a large number of critics have already summarized his work as nothing more than vandalism. Wherever you personally land on this spectrum, Kidult is making sure of one thing: he will be heard.
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Coming This Fall…


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In light of Pan Am’s premiere this upcoming Sunday, I thought it would be a fun idea to look at some other brands, both living and dormant, to see what other kind of opportunities were in television for brand-based shows. After scouring IMDB, I found out about these exciting new shows, obviously inspired by Pan Am’s bold move and coming to various networks soon.
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Marketing: Experience Makes the Difference


Pam Am is a television show preparing to air on ABC, September 25, 2011. The show is based on Pan American World Airways during the 1960s. The real Pan Am brand collapsed in 1991. With this new show airing it brought to light the concept of brand equity.
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Star Wars: An Empire Divided by Debt


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It seems that even in a galaxy far far away and a long time ago that they dealt with some of the same problems that we deal with today. We found this article from well respected newspaper “The Coruscant Journal” detailing some of the financial problems facing the Galactic Empire and various responses to it from around the known galaxy.

Click here to view the full article. Advertising Content Development Film and TV Graphics Social Media:

Star Wars: A Facebook Saga


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Whether you’re an infamous Dark Lord of the Sith, a rising Rebel hot shot, or a Jedi trying to bring his father back from evil, you still have to keep in touch with friends and family. Luckily, social media found its way onto the Holonet sometime after the fall of the Old Republic so Jedi, Sith, and aliens alike could stay networked.
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Star Wars by the Numbers


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There are a lot of things to keep track of in the galaxy. Hopefully these infographics will help keep you up to date on the information that you need to know to get by in the galaxy without a hitch.
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What You Don’t See In Star Wars


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Most everyone is familiar with all of the wild things in the universe - lightsabers, spaceships, aliens and the like. But not many people realize that there’s actually quite a bit of paperwork that has to be filed in a complex and expansive galaxy.
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Star Wars: A Galaxy Without Limits


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In anticipation of the upcoming release of Star Wars: The Complete Saga on Blu-ray, we are posting a Star Wars themed post every day this week.

In today’s blog, we’re looking at the Imperial Tourism Bureau’s newest advertising campaign to attract intergalactic travelers to Imperial space: A Galaxy Without Limits.
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