Resource: Advertising on YouTube
YouTube is a giant in online video. From its humble beginnings in 2005, it has quickly become one of the top destinations on the Internet for video content consumption. Advertising on YouTube can be advantageous for brands because it can reach targeted audiences or simply reach the whole of YouTube. No matter which way you decide to slice it, I thought I would put together a quick little guide to advertising on the video platform for the uninitiated to get you started.
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Resources: Social Media Tools
Whether you’re running a campaign or doing the day-to-day social media work for your brand or company, you’ve probably been a bit overwhelmed by the amount of networks and posts you may have to keep up with. Sometimes you may want content pushed to a particular network but not others. Luckily, there are a host of tools (both free and paid) available to help you get the job done no matter what your specific needs are. Here’s a short list of tools you can use to get started in handling your social media accounts and your online presence.
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Resources: Type Foundries Online
If you’re looking for a fresh font for a specific project or to impart an identity on a brand, you want to find something that is functional but distinctly grabs the eye. Here are some online type foundries that offer fonts that can help you to achieve that bold effect.
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Mobile Campaigns: A List of Networks
If you’re thinking about running a mobile campaign and don’t know where to start, here is a list of mobile networks that you might consider running your campaign on. Here is the list in alphabetical order to help you get some footing.
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Online Social Media Resources
Social media is one of the more disruptive concepts that has been changing way we use the Internet and interact with our peers. As its introduction has been not marked by a clear cut transition but rather a gradual shift (and constant change) in technologies and platforms, it’s important to stay current with news and opinions on the industry. Here are some resources that should help you find some footing.
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Advertising Resources In Print
The advertising industry is one that doesn’t have set paths in order to accomplish specific goals. Consequently, campaigns and projects require both creative and critical thought to be successful. We’ve compiled this list of relevant books that we think are good starting points for anyone looking to learn more about the industry, the art of advertising, and the thought process and methods behind the marketing of major products and services.
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Online Art Resources
Art is a vast subject that changes frequently and often radically with time. Here are some interesting, informative, and inspirational art-oriented websites to keep you in the know and inspired with fresh material.
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Online Advertising Resources
Advertising is a complex and quickly changing industry. Here are some online sites that we think are excellent resources to keep up with.
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Online Typography Resources
Typography is something that is so pervasive that most of us don’t think twice about it. Here are some great resources for learning about typography and different types of fonts.
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Tech Tutorial: Server Configuration – cURL
During the deployment of one of our last projects on a client’s server, we had difficulties because we didn’t consider the difference between local and remote servers earlier enough. We had to go into a long debug process before realizing that the problem was not a programming issue but instead came from the server’s PHP configuration
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