Mad Men Advertisements
In celebration of AMC’s Mad Men returning after an 18 month hiatus for its fifth season, we decided to pair classic advertising slogans with each character from the hit show. See if you can figure out which brand is attached to each character and check back on Sunday for more Mad Men images.
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Marketing to the African American Consumer
Advertising that appeals to ethnic identities and specific cultures has become an important aspect in advertising. If this is not executed correctly, it can turn multicultural consumers against a company. Research shows that minorities are more brand loyal than the general market, so understanding how to appeal to these segments is key. To successfully appeal to these markets that encompass America, understanding the attitudes, values and characteristics of the multicultural consumer is important to make that connection and change their purchasing behavior. This will be one of a three part series where I’ll discuss marketing tactics to advertise to African American, Latino American and Asian American consumers.
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Brand Archetypes 101
Advertising has always used archetypal imagery to market products. After reading “The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes,” written by Margaret Mark and Carol S. Pearson, I’d like to discuss brand archetypes and how marketers can leverage archetypal meanings with brands.
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Advertising Resources In Print
The advertising industry is one that doesn’t have set paths in order to accomplish specific goals. Consequently, campaigns and projects require both creative and critical thought to be successful. We’ve compiled this list of relevant books that we think are good starting points for anyone looking to learn more about the industry, the art of advertising, and the thought process and methods behind the marketing of major products and services.
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Marketing Products: Setting Product Strategy
A product is anything that can be marketed to satisfy a want or need, including physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas. These can include people, experiences, events, goods, services, places, organization, ideas and information. In this blog, I’ll give an over view of the steps needed to successfully strategically place a product into a marketplace.
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Branding: How Much Can You Take Away?
When scanning a grocery aisle for our favorite products, it’s usually easy to spot what we’re looking for. Brands we’ve grown familiar with have packaged their items in such a way that it’s more of a search for the visual graphics that represent them, rather than for the brand name itself. We decided to take some familiar packages and observe how strong our associations are when key components are taken away.
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Products: Barbie Branding & Marketing History
Barbie and Mattel have teamed up to create one of the longest living toys in America and have not only influenced the toy industry but American culture. In this two part series, I’ll first take you through a glimpse of the history of the Barbie brand and its marketing presence. Then, I’ll delve into the famous Barbie and Ken break up marketing campaign in part two.
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Branding: Brand Positioning 411
As marketers, regardless of the type of campaign, positioning a brand is one of the most important roles of our industry. It may have become second nature to many, but it’s good to get back to the basics and refresh on the discipline of brand positioning. In this blog, I’ll discuss and review brand positioning.
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Marketing: Experience Makes the Difference
Pam Am is a television show preparing to air on ABC, September 25, 2011. The show is based on Pan American World Airways during the 1960s. The real Pan Am brand collapsed in 1991. With this new show airing it brought to light the concept of brand equity.
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