Mitt Romney’s Captain Amercia


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Captain Amercia: The First Avenger
In light of the “With Mitt” app fiasco, we thought we’d share how the infamous misspelling has affected one of the USA’s beloved Franchises.

Content Development Film and TV General Topics Graphics Social Media:

Internet Discourse and Identity - A Primer


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The concept of identity on the Internet has shifted drastically since its early days. Back in the first years of its inception, the Internet was dominated by anonymous discourse, an ever-changing landscape of chat logs and static webpages filled with animated GIFs. That world, for the most part, has largely disappeared, giving way to “the social web.” However, I believe that name is a bit misleading - the web has always been a social medium. Social media wasn’t invented, it merely gained a household name. In this blog, I’ll look at some of the ways the concepts of identity and communication over the Internet have shifted and evolved since the advent of widespread “social media.”
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Experimental General Topics Social Media:

Internet Memes: Jokes You Don’t Get


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Tackling the history of Internet memes is a complicated and slightly overwhelming task. It reminds me of Borges’ “On Exactitude in Science” wherein he describes the map of a territory that becomes as large as the territory itself, defeating the purpose of mapping the territory in the first place. Our case somewhat resembles that story because of the diffusive nature of memes and the many hands that have helped to shape and create them. Also, let’s face it, chronicling the history of image macros is kind of ridiculous in the first place. Still, they are still interesting as small representations of popular culture, and so in this blog I’ll attempt to look at some of the more popular ones without giving anyone reading a headache.
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Advertising Content Development General Topics Social Media:

Fancy Versus Pinterest


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I’m sure most of you are now aware of Pinterest, an interactive site where you can pin your favorite pictures, recipes, and also look at other user’s pins. Fancy is very similar to Pinterest but also offers the opportunity to buy any product that you “Fancy.” Unlike Pinterest, where you can “Like” something but there may not necessarily be a link showing you where you can find the product.
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Marketing Mobile Social Media:

List: Successful YouTube Channels



As I discussed in my last post about YouTube advertising resources, YouTube is definitely the big dog in online video. Soon, I’m going to elaborate on what the YouTube platform has planned for the future as well as my thoughts on the proposed shift in media consumption, but first I thought I’d share a list of the some of the most successful channels on YouTube as a quick way of starting the conversation. These are not organized in any particular way and don’t show every single large channel, just a selection of some of the top performers. For a more detailed list, you can check YouTube’s own channels page or this unofficial list from VidStatsX.
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Advertising Content Development Film and TV General Topics Mobile Social Media Technology:

Online Social Media Resources


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Social media is one of the more disruptive concepts that has been changing way we use the Internet and interact with our peers. As its introduction has been not marked by a clear cut transition but rather a gradual shift (and constant change) in technologies and platforms, it’s important to stay current with news and opinions on the industry. Here are some resources that should help you find some footing.
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Resources Social Media:

Launch of Real Steel: Cover Image Maker


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On Friday, we launched the Real Steel Cover Image Maker Facebook application. The application lets you create a Facebook cover featuring your favorite bots from the film! More bots will be unlocked for covers in the near future.

Advertising Interactive Marketing Social Media:

For Lovers Only: How to Make a Movie with No Budget



Normally for a film to succeed in Hollywood it needs a pretty sizable budget. That’s the generally-accepted Hollywood method of making a film. Gather together a large sum of money to hire A-list stars, create expensive sets, and most importantly, to secure advertising space on every medium possible (television, print, billboards) so they can get audiences to watch the film in theaters. However, with the price of digital camcorders and still cameras that shoot video decreasing with every passing year, as well as the methods of distribution changing, the generally accepted (read: traditional) way of making a film is slowly being replaced. Now, filmmakers have the ability and flexibility to create the movies they want to create, without having to go through the studios and executives who would prefer to make money rather than make art. “For Lovers Only” is one example of this new method of filmmaking. And with the film’s success ($200,000 in profits within the first month of release alone), this method may be something worth looking at.
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