Best Soccer Ads
Now that EURO 2012, the second largest soccer tournament in the world, has kicked off in Poland and the Ukraine, here are some of the best soccer ads. Most ads were created specifically for either one of the big two soccer tournaments - the World Cup or the EURO - and showcase some of the greatest soccer players in the world..
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DDB’s Impact on the Creative Revolution
With the new season of Mad Men back on AMC, it’s only natural for advertising enthusiasts to take a look at the Creative Revolution of the 1960’s. Advertising in the sixties shaped the advertising industry into the practice used today. Doyle Dane Bernbach was the industry leader in advertising in the 1960s because William Bernbach, the creative mind behind DDB, introduced a different technique for creativity in the sixties that had not been seen before. This is what was known as the Creative Revolution (Dobrow, 1984).
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Mad Men - Don Draper Cinegraph
It’s another day in the ad world, so we thought we’d share a cinegraph of legendary (fictional) ad man Don Draper. Click through to the full post to see it.
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Magic Tricks at Ad:Tech SF
Some magic tricks from ad:tech San Francisco from Acxiom’s exhibition.
Vintage Mad Men Quote Cards
To celebrate tonight’s return of Mad Men, we’ve made some vintage styled cards featuring Mad Men characters and some of their most memorable phrases. We hope you enjoy them and the season premiere of Mad Men’s 5th season tonight on AMC!
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Mad Men Advertisements
In celebration of AMC’s Mad Men returning after an 18 month hiatus for its fifth season, we decided to pair classic advertising slogans with each character from the hit show. See if you can figure out which brand is attached to each character and check back on Sunday for more Mad Men images.
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Internet Memes: Jokes You Don’t Get
Tackling the history of Internet memes is a complicated and slightly overwhelming task. It reminds me of Borges’ “On Exactitude in Science” wherein he describes the map of a territory that becomes as large as the territory itself, defeating the purpose of mapping the territory in the first place. Our case somewhat resembles that story because of the diffusive nature of memes and the many hands that have helped to shape and create them. Also, let’s face it, chronicling the history of image macros is kind of ridiculous in the first place. Still, they are still interesting as small representations of popular culture, and so in this blog I’ll attempt to look at some of the more popular ones without giving anyone reading a headache.
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Reaching Hispanic Consumers
Not long ago, the Hispanic market was largely ignored by marketers and media. The 2000 census data brought attention to their significant buying power and expected growth. Now marketers are looking to tap into this lucrative market. In this blog, I’ll discuss the size of the Latino market, their shopping behavior and how to successfully understand their needs and wants.
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Marketing to the African American Consumer
Advertising that appeals to ethnic identities and specific cultures has become an important aspect in advertising. If this is not executed correctly, it can turn multicultural consumers against a company. Research shows that minorities are more brand loyal than the general market, so understanding how to appeal to these segments is key. To successfully appeal to these markets that encompass America, understanding the attitudes, values and characteristics of the multicultural consumer is important to make that connection and change their purchasing behavior. This will be one of a three part series where I’ll discuss marketing tactics to advertise to African American, Latino American and Asian American consumers.
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List: Successful YouTube Channels
As I discussed in my last post about YouTube advertising resources, YouTube is definitely the big dog in online video. Soon, I’m going to elaborate on what the YouTube platform has planned for the future as well as my thoughts on the proposed shift in media consumption, but first I thought I’d share a list of the some of the most successful channels on YouTube as a quick way of starting the conversation. These are not organized in any particular way and don’t show every single large channel, just a selection of some of the top performers. For a more detailed list, you can check YouTube’s own channels page or this unofficial list from VidStatsX.
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