Fashion Line – Mattel’s Fijit – Interactive Toy
Going through the archives, here are some cool concept designs that Los Angeles based fashion designer and illustrator Katharina Pretl developed with us for Mattel’s cool interactive toy.
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E3 - My Recap and Rundown
Last week, I had the good fortune to attend E3 at the Los Angeles Convention Center. It was a great experience to see all of my favorite developers and companies all in one place, showing off their products and their visions for the future. I thought I would share my thoughts on what I found to be the most compelling exhibits at E3 and why.
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Red Tails: Airborne Game Launch
We just launched the dog fighting game Red Tails: Airborne for the Blu-ray and DVD release of Red Tails. Check it out and see how many enemy fighters you can take down.
Click here to play!
Film and TV Interactive MarketingInteractive Media: Presenting a Story
Over Christmas break, I got to indulge in one of my hobbies that I tend not to have a whole lot of time for - playing videogames. I had two blockbusters that I knew I wanted to get through, both extremely different but both released to critical acclaim and financial success. These two games were Call of Duty: Modern Warfare 3
and The Elder Scrolls V: Skyrim.
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Launch of Real Steel: Cover Image Maker
On Friday, we launched the Real Steel Cover Image Maker Facebook application. The application lets you create a Facebook cover featuring your favorite bots from the film! More bots will be unlocked for covers in the near future.
Bluecasting – A Case Study
Many were expecting the iPhone 4S to come packaged with NFC technology. While that didn’t happen to be the case, the new iOS 5 powered iPhone 4S is the first iPhone to utilize Bluetooth 4.0 technology. Proximity marketing technologies such as NFC and Bluetooth open up new avenues to marketers looking to explore transmitting marketing messages to consumers. The iPhone 4S’ Bluetooth 4.0 capabilities reminded us of a case study we conducted 6 months ago on Bluetooth proximity marketing, so we thought we should share our experience in light of the iPhone’s new hardware.
Tech Tutorial: Simulation of Particle Systems in Flash
Particle systems allow us to simulate different real world phenomena like clouds, fog, and water. However, it can be very time consuming and difficult to build particle systems from scratch. Fortunately, there are two common open source particle engines we can use: the Flint and Stardust particle engines. They are similar to Papervision3D because they can help us to minimize the mathematics and scripts required to build particle effects. In this blog, we will use Stardust as an example to build a word in ActionScript 3 using particles.
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Meeting Fijit: Mattel’s New Interactive Toy
We recently received a Fijit at the office and decided to record ourselves opening and playing with it. The second video is in the full post below. Enjoy!
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