Fancy Versus Pinterest


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I’m sure most of you are now aware of Pinterest, an interactive site where you can pin your favorite pictures, recipes, and also look at other user’s pins. Fancy is very similar to Pinterest but also offers the opportunity to buy any product that you “Fancy.” Unlike Pinterest, where you can “Like” something but there may not necessarily be a link showing you where you can find the product.
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Marketing Mobile Social Media:

Social Media: The Power of Pinning


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Pinterest, the online pinboard, has captured the attention of millions. As a marketing enthusiast and Pinner myself, it felt right to discuss this new social network that is progressively making strides in the social media space.
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Marketing:

Social Media: Key Factors of a Viral Video


The last time I blogged about viral videos, I examined the different types of viral videos that existed in the digital domain (Recap here). This time, I’m going to explore what it is (specifically the key elements) that helps a video go viral.
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Advertising Film and TV General Topics Marketing:

Research On BD-Live Social Initiatives: Part 2


In the first part of the blog, we discussed why most Blu-ray social media initiatives fail. We listed several problems that we found across all titles. In this blog, we shall discuss how to address the challenges associated with current BD-Live social initiatives in order to launch a successful Blu-ray social campaign.
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Film and TV Interactive Marketing Social Media:

Research On BD-Live Social Initiatives: Part 1



With total revenue in home entertainment in decline for the past six years, movie studios have recently tried to push more Blu-rays’ BD-Live features. These efforts included developing integrated social media campaigns. While there were some promising BD-Live programs such as for True Blood - Season 2, most BD-Live social features have been rather underwhelming. To understand better the challenges of BD-Live social media initiatives, we decided to conduct extensive research. In this blog, we show you some of the issues that we found across multiple titles. In part 2, we’ll show solutions to overcome these problems.
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Film and TV Interactive Marketing Social Media:

Advertising in Video Games: A Brief Introduction – Part 2


In my last article, I focused on traditional gaming. That is, the games you buy packaged at the store for the PC or any number of consoles. However, at the end I touched on something that is changing the way a lot of marketers are looking at in-game advertising - the rise of casual gaming and social media platforms that are facilitating those games.
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Marketing Social Media:

Social Media Contests Reward Brands



Marketing in the social media space provides value to the customer and opportunities for high involvement rates. Contests not only benefit the customer but also build a brand’s fan base and gathers data on participants. Contests are not new, but integrating them into the social space provides a great deal of benefits for both community and brand.
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Marketing Social Media:

Marketing: Eye of the Storm



In a previous blog I discussed the power of engagement in the social media space and companies that were capitalizing on opportunities to listen and interact with consumers and others who were missing opportunities by not interacting with their audience.
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Marketing: