Internet Discourse and Identity - A Primer

The concept of identity on the Internet has shifted drastically since its early days. Back in the first years of its inception, the Internet was dominated by anonymous discourse, an ever-changing landscape of chat logs and static webpages filled with animated GIFs. That world, for the most part, has largely disappeared, giving way to “the social web.” However, I believe that name is a bit misleading - the web has always been a social medium. Social media wasn’t invented, it merely gained a household name. In this blog, I’ll look at some of the ways the concepts of identity and communication over the Internet have shifted and evolved since the advent of widespread “social media.”
Read more…
Fancy Versus Pinterest

I’m sure most of you are now aware of Pinterest, an interactive site where you can pin your favorite pictures, recipes, and also look at other user’s pins. Fancy is very similar to Pinterest but also offers the opportunity to buy any product that you “Fancy.” Unlike Pinterest, where you can “Like” something but there may not necessarily be a link showing you where you can find the product.
Read more…
Resources: Social Media Tools

Whether you’re running a campaign or doing the day-to-day social media work for your brand or company, you’ve probably been a bit overwhelmed by the amount of networks and posts you may have to keep up with. Sometimes you may want content pushed to a particular network but not others. Luckily, there are a host of tools (both free and paid) available to help you get the job done no matter what your specific needs are. Here’s a short list of tools you can use to get started in handling your social media accounts and your online presence.
Read more…
Social Media: The Power of Pinning

Pinterest, the online pinboard, has captured the attention of millions. As a marketing enthusiast and Pinner myself, it felt right to discuss this new social network that is progressively making strides in the social media space.
Read more…
Online Social Media Resources

Social media is one of the more disruptive concepts that has been changing way we use the Internet and interact with our peers. As its introduction has been not marked by a clear cut transition but rather a gradual shift (and constant change) in technologies and platforms, it’s important to stay current with news and opinions on the industry. Here are some resources that should help you find some footing.
Read more…
Social Media: Key Factors of a Viral Video
The last time I blogged about viral videos, I examined the different types of viral videos that existed in the digital domain (Recap here). This time, I’m going to explore what it is (specifically the key elements) that helps a video go viral.
Read more…
Online Technology Resources

Technology moves fast. Keeping up with all the news can be a job in and of itself. We put together this list of online technology resources to help you stay in the know.
Read more…
Facebook f8 2011 - A Quick Guide For Marketers
As you’re probably aware by now, Facebook announced some pretty drastic changes to their platform at f8 last week. While some are hailing it as visionary and others are decrying it as invasive, I thought I’d write a quick summary of what these changes mean to people who work in the advertising space and how projects both past and future might be affected.
Read more…
Everything You Need to Know About Viral Videos: Part 1
You’ve seen it. Your friends have seen it. Even your parents have seen it. And to top it off, everyone around you seems to incessantly quote from it. It may be of a man crying after witnessing a double rainbow, or a kid who freaks out after a visit to the dentist, or even a deodorant salesman on a horse, but you (and everyone else) have watched it (some of us multiple times). Welcome to the world of viral videos.
Read more…




Pinterest: A Tutorial
22 Feb 2012, 9:05am

Social Media Tutorials: Boards brands Comments Facebook images interest-based social networks Likes lists pictures Pins Pinterest Repins social media social sharing tutorials TwitterPinterest is a new platform for sharing pictures among your friends. It is a fun, new, and innovative way to share pictures, videos, recipes, and other interests with your friends or strangers. The social network has been a hot topic in the news lately, so I put together a tutorial for new users.
Read more…