Internet Discourse and Identity - A Primer


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The concept of identity on the Internet has shifted drastically since its early days. Back in the first years of its inception, the Internet was dominated by anonymous discourse, an ever-changing landscape of chat logs and static webpages filled with animated GIFs. That world, for the most part, has largely disappeared, giving way to “the social web.” However, I believe that name is a bit misleading - the web has always been a social medium. Social media wasn’t invented, it merely gained a household name. In this blog, I’ll look at some of the ways the concepts of identity and communication over the Internet have shifted and evolved since the advent of widespread “social media.”
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Experimental General Topics Social Media:

Fancy Versus Pinterest


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I’m sure most of you are now aware of Pinterest, an interactive site where you can pin your favorite pictures, recipes, and also look at other user’s pins. Fancy is very similar to Pinterest but also offers the opportunity to buy any product that you “Fancy.” Unlike Pinterest, where you can “Like” something but there may not necessarily be a link showing you where you can find the product.
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Marketing Mobile Social Media:

Social Media: The Power of Pinning


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Pinterest, the online pinboard, has captured the attention of millions. As a marketing enthusiast and Pinner myself, it felt right to discuss this new social network that is progressively making strides in the social media space.
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Marketing:

Online Social Media Resources


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Social media is one of the more disruptive concepts that has been changing way we use the Internet and interact with our peers. As its introduction has been not marked by a clear cut transition but rather a gradual shift (and constant change) in technologies and platforms, it’s important to stay current with news and opinions on the industry. Here are some resources that should help you find some footing.
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Resources Social Media:

Social Media: Key Factors of a Viral Video


The last time I blogged about viral videos, I examined the different types of viral videos that existed in the digital domain (Recap here). This time, I’m going to explore what it is (specifically the key elements) that helps a video go viral.
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Advertising Film and TV General Topics Marketing:

Online Technology Resources


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Technology moves fast. Keeping up with all the news can be a job in and of itself. We put together this list of online technology resources to help you stay in the know.
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Mobile Resources Social Media Technology:

Facebook f8 2011 - A Quick Guide For Marketers


As you’re probably aware by now, Facebook announced some pretty drastic changes to their platform at f8 last week. While some are hailing it as visionary and others are decrying it as invasive, I thought I’d write a quick summary of what these changes mean to people who work in the advertising space and how projects both past and future might be affected.
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Advertising Branding Content Development Marketing Social Media Technology:

Everything You Need to Know About Viral Videos: Part 1


You’ve seen it. Your friends have seen it. Even your parents have seen it. And to top it off, everyone around you seems to incessantly quote from it. It may be of a man crying after witnessing a double rainbow, or a kid who freaks out after a visit to the dentist, or even a deodorant salesman on a horse, but you (and everyone else) have watched it (some of us multiple times). Welcome to the world of viral videos.
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Advertising Marketing Social Media Technology: