Copywriting Resources in Print
Here are some resources we’ve compiled for copywriters. These are helpful for both experienced copywriters or those looking to get familiar with advertising writing. We hope you find these as helpful as we do.
Read more…
Fancy Versus Pinterest
I’m sure most of you are now aware of Pinterest, an interactive site where you can pin your favorite pictures, recipes, and also look at other user’s pins. Fancy is very similar to Pinterest but also offers the opportunity to buy any product that you “Fancy.” Unlike Pinterest, where you can “Like” something but there may not necessarily be a link showing you where you can find the product.
Read more…
Marketing: A Guideline for Presentations
In the advertising industry, the pitch isn’t the sole component that will make your agency successful, but it can seal a contract. The presentation is an opportunity where the months of research, development and hard work finally come together. People remember good presentations, not only for the content, but also for a well-executed delivery. I’ve drawn from personal experience, tips from veteran presenters and secondary research to put together general guidelines for delivering a show stopping presentation.
Read more…