Billboards: 3 Simple Rules
I live in Los Angeles. For better or for worse, I spend a large portion of my time in my car. When you drive a lot, you see a lot of billboards. When you see a lot of billboards, you forget most of them. What is the last billboard you can remember seeing? Do you remember the product? Do you remember what the product does? Every day when I drive I take note of the billboards on my route (safely, of course) and think about what’s working for them and what isn’t. I’ve collected my thoughts and some advice I’ve been given on the art of writing them in this post, which I hope you find helpful.
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How to Make a Halloween Pumpkin Keg – Animated GIFs
Here are some animated GIFs that can help you make your very own Pumpkin Keg for Halloween!
A List of Quick-To-Make Halloween Costumes for Advertising and Marketing Professionals
Need to attend an industry event or Halloween party and don’t have a costume? Here’s a short list of costumes that we suggest for advertising and marketing professionals. They are all quick to make but help you stand out and impress your colleagues in any industry event.
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Halloween Hit List
Halloween’s just around the corner, so here’s a list of things to watch to get you in the trick o’ treatin mood.
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Bokeh Inspired Tutorial
Bokeh is the blurred effect you see in a photo when things are out-of-focus. In certain cases where the out-of-focus area contains a lot of light and different colors, the blurriness can create an interesting aesthetic that is pretty to look at. Bokeh has made its way from photos to the digital space as made evident by an abundance of bokeh-inspired wallpapers available for desktops and mobile phones. Here are some examples of bokeh in photography: Example 1, Example 2, Example 3, Example 4, Example 5.
The goal of this tutorial is to create an abstract bokeh-inspired wallpaper like the one displayed above.
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Wendy’s New Logo Design: Where’s the Beef?
Wendy’s revealed its new logo design last week (See above). It is the first redesign for the Ohio-based fast-food company since 1983. The new design is part of Wendy’s new branding efforts and supports its new advertising campaign “Now that’s better.” Unfortunately, we cannot really say the same about Wendy’s new brand identity.
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Copywriting Resources in Print
Here are some resources we’ve compiled for copywriters. These are helpful for both experienced copywriters or those looking to get familiar with advertising writing. We hope you find these as helpful as we do.
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The Future – Vision and Reality, Part 2:
Envisioning the Future Today
In the Part 1 of this series, we reviewed some visions of the future from the past. Although some of these visions, especially that of Sir Arthur C. Clarke, included rather accurate predictions about the future, many of the predictions were either “laughably conservative” (as Clarke might put it) or overly optimistic and absurd from today’s point of view.
In this blog, we shall take a look at some more contemporary visions of the near future, including those of tech companies such as Microsoft and Google. We shall discuss some of the similarities and common themes as they relate to technology and user experiences that they all share.
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Happy James Bond Day!
Happy James Bond Day! To celebrate, here’s a GIF showcasing the names of every Bond Girl - see how many you recognize.