Targeting Asian American Consumers
Asian Americans are the most diverse ethnic group within the United States today. They reflect over fifteen distinct ethnic groups and national origins. These include: Bangladeshi, Cambodian, Chinese, Filipino, Indian, Indonesian, Japanese, Korean, Laotian, Malaysian, Pakistani, Sri Lankan, Taiwanese, Thai, and Vietnamese. Marketers must have a clear understanding of Asian Americans in order to successfully advertise products and services to this varied market.
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DDB’s Impact on the Creative Revolution
With the new season of Mad Men back on AMC, it’s only natural for advertising enthusiasts to take a look at the Creative Revolution of the 1960’s. Advertising in the sixties shaped the advertising industry into the practice used today. Doyle Dane Bernbach was the industry leader in advertising in the 1960s because William Bernbach, the creative mind behind DDB, introduced a different technique for creativity in the sixties that had not been seen before. This is what was known as the Creative Revolution (Dobrow, 1984).
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Mad Men - Don Draper Cinegraph
It’s another day in the ad world, so we thought we’d share a cinegraph of legendary (fictional) ad man Don Draper. Click through to the full post to see it.
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Magic Tricks at Ad:Tech SF
Some magic tricks from ad:tech San Francisco from Acxiom’s exhibition.
Vintage Mad Men Quote Cards
To celebrate tonight’s return of Mad Men, we’ve made some vintage styled cards featuring Mad Men characters and some of their most memorable phrases. We hope you enjoy them and the season premiere of Mad Men’s 5th season tonight on AMC!
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Mad Men Advertisements
In celebration of AMC’s Mad Men returning after an 18 month hiatus for its fifth season, we decided to pair classic advertising slogans with each character from the hit show. See if you can figure out which brand is attached to each character and check back on Sunday for more Mad Men images.
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Marketing to the African American Consumer
Advertising that appeals to ethnic identities and specific cultures has become an important aspect in advertising. If this is not executed correctly, it can turn multicultural consumers against a company. Research shows that minorities are more brand loyal than the general market, so understanding how to appeal to these segments is key. To successfully appeal to these markets that encompass America, understanding the attitudes, values and characteristics of the multicultural consumer is important to make that connection and change their purchasing behavior. This will be one of a three part series where I’ll discuss marketing tactics to advertise to African American, Latino American and Asian American consumers.
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List: Successful YouTube Channels
As I discussed in my last post about YouTube advertising resources, YouTube is definitely the big dog in online video. Soon, I’m going to elaborate on what the YouTube platform has planned for the future as well as my thoughts on the proposed shift in media consumption, but first I thought I’d share a list of the some of the most successful channels on YouTube as a quick way of starting the conversation. These are not organized in any particular way and don’t show every single large channel, just a selection of some of the top performers. For a more detailed list, you can check YouTube’s own channels page or this unofficial list from VidStatsX.
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Resource: Advertising on YouTube
YouTube is a giant in online video. From its humble beginnings in 2005, it has quickly become one of the top destinations on the Internet for video content consumption. Advertising on YouTube can be advantageous for brands because it can reach targeted audiences or simply reach the whole of YouTube. No matter which way you decide to slice it, I thought I would put together a quick little guide to advertising on the video platform for the uninitiated to get you started.
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Art & Copy: Inside Advertising’s Creative Revolution - A Review
Over the weekend, a family member recommended that I watch at Art & Copy, the 2009 film by Doug Pray. Pray’s film is a documentary look inside the world of advertising agencies, the creative minds who have shaped them, and the world of commerce they have defined over the last fifty years.
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