Long Copy - An Uphill Battle
Writing copy that intrigues your reader and ultimately drives them to action is difficult. When you’re pushing for a sell using your words as a weapon, it’s tough to get people to soldier through paragraph after paragraph. The trick is to get your viewers to start reading at all, and that’s why it’s important to make sure that your long copy is interesting and arresting from the get-go. When you sit down to write, you want to immediately intrigue, probe or surprise. Hopefully your headline has taken care of that part. After that point, it’s time to break out the big guns in the smaller font.
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Vertical Response’s Copywriting Cheat Sheet
Here’s an infographic from email service Vertical Response’s blog on how to write for various platforms on the web. Most of you likely have this drilled deep into your skull, but a quick refresher never hurt anyone.
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Billboards: 3 Simple Rules
I live in Los Angeles. For better or for worse, I spend a large portion of my time in my car. When you drive a lot, you see a lot of billboards. When you see a lot of billboards, you forget most of them. What is the last billboard you can remember seeing? Do you remember the product? Do you remember what the product does? Every day when I drive I take note of the billboards on my route (safely, of course) and think about what’s working for them and what isn’t. I’ve collected my thoughts and some advice I’ve been given on the art of writing them in this post, which I hope you find helpful.
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Copywriting Resources in Print
Here are some resources we’ve compiled for copywriters. These are helpful for both experienced copywriters or those looking to get familiar with advertising writing. We hope you find these as helpful as we do.
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Vintage Advertisements - Facebook
Here is the second piece in our series of vintage advertisements, looking at the memories that Facebook helps you to create and preserve.
Vintage Advertisements - Nintendo Wii U
In anticipation of the Wii U’s debut this holiday season, we thought we’d bring some vintage advertising flair to the cutting edge system. We hope you enjoy the nod to the age of long copy. Click on the image for a larger version.
Stay tuned for other vintage copy ads to come!
Advertising Content Development Experimental TechnologyDDB’s Impact on the Creative Revolution
With the new season of Mad Men back on AMC, it’s only natural for advertising enthusiasts to take a look at the Creative Revolution of the 1960’s. Advertising in the sixties shaped the advertising industry into the practice used today. Doyle Dane Bernbach was the industry leader in advertising in the 1960s because William Bernbach, the creative mind behind DDB, introduced a different technique for creativity in the sixties that had not been seen before. This is what was known as the Creative Revolution (Dobrow, 1984).
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Art & Copy: Inside Advertising’s Creative Revolution - A Review
Over the weekend, a family member recommended that I watch at Art & Copy, the 2009 film by Doug Pray. Pray’s film is a documentary look inside the world of advertising agencies, the creative minds who have shaped them, and the world of commerce they have defined over the last fifty years.
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Writing: 5 Tips for Digital Copywriting
Copywriting for digital advertising is often a key part of online advertising features. While I’m not going to delve into specifics of different types of online features and advertisements, I thought I would share some of the different tips I’ve accumulated for copywriting.
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