Technology: Augmented Reality or How to Cross the Border Between Reality and Fantasy
We’re hearing more and more people talking about Augmented Reality (AR).
This technology juxtaposes in real time a virtual object onto our perception of the reality. It’s basically the dream of all gamers.
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Design: Under Pressure
Letterpress printing is a technique that utilizes pressure (relief printing) to produce prints. It dates back to Johannes Gutenburg’s invention of movable type printing in the 15th century (wikipedia). The technique is used to print various things such as business cards, posters, invitations, and announcements. In its most basic form, the letterpress process requires a plate that contains a raised surface of an image or a letter that is inked and pressed onto paper. The result is an imprint of the raised surface on the paper. Depending on what kind of product is to be made, there are three main methods of letterpress printing: rotary, platen, and flatbed. The rotary method is used for magazines and newspapers, while the platen method is used more for announcements, letterheads, and forms (ehow.com).
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3 Helpful Tips for Marketing Experiments
Recently we conducted an experiment to find out how we could utilize Bluetooth in marketing. While I’ll post the write-up and video of how our little case study went later on, I thought I’d share some of my thoughts on setting up and conducting a marketing experiment. Mostly tips and tricks for success, but I think it’ll be helpful for those looking to attempt something similar.
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An Excerpt from our Blogging Policy
After I wrote about some of the mistakes brands and companies can make in social media, I constructed our own company social media policy for this blog. I drew some inspiration from IBM’s social media policy which I thought was pertinent and succinctly written. Since this a company blog, there were two distinctions I had to carve out between personal social media and company social media that I thought I’d share.
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Tech Tutorial: Five Tricks to Get Facebook Content Working in Flash – Part 1
Setting up a Facebook Application on Facebook is necessary to pull content from Facebook. Facebook will give you a Facebook App ID for permission to access their API.
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Design: At the Press of a Button
“New and improved!” - This can be applied to anything from people to gardening tools. Something that is improved from its previous version implies that it is now better, and as a designer, few things can be better than saving time. We look for tools that make it faster to make something look good, and methods/techniques that make it easier to do something. Unfortunately, doing something the easy way can sometimes mean sacrificing quality. For example, in Photoshop, simply using the Quick Selection Tool to isolate an object might be sufficient enough to select it; however, zooming in and actually hand-selecting or deselecting pixels in detail will get you a much more accurate selection. But of course, that takes time. Wouldn’t it be great to have a tool that is a combination of ease, speed, and quality?
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Technology: iPad, Art, and New Technologies
As iPad’s market share increased by 0.8% in April (source here) people are getting more and more inspired by it.
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