E3 2012: Nintendo’s Wii U vs. Microsoft’s Xbox SmartGlass
E3 2012 opened with a bang as Nintendo and Microsoft each squared off to fight for tablet supremacy with announcements to bring Second Screen to the console.
It seems that we’re destined for tablet-gaming future. So which one will make the cut?
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Mobile Campaigns: A List of Networks
If you’re thinking about running a mobile campaign and don’t know where to start, here is a list of mobile networks that you might consider running your campaign on. Here is the list in alphabetical order to help you get some footing.
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Notable Interactive Awards – A Short List
It’s important to stay in the know about work that is being recognized in your industry. We compiled this resource list to show what interactive awards are out there and what works are being honored for excellence.
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Advertising: QR Codes Part 3: Creativity
QR codes no longer have to be black and white, but can incorporate creativity. Since more companies are utilizing the 2D codes, incorporating creativity allows a brand to stand out from its competition. Marketers must not only educate, but also attract the audience to scan the QR codes. Below I will discuss creativity used in QR codes across industries.
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Advertising: QR Codes Part 2: Pros and Cons
When there are pros, there are always cons. Quick Response codes can be a useful digital tool for some but they are not for everyone. In Part 2 of QR codes I’ll discuss the bright and not so bright sides of QR codes in relation to business marketing.
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Advertising: QR Codes Part 1: The Basics
In the last five days I’d estimate I’ve seen over fifteen QR codes throughout my day-to-day activities. I’ve seen them in magazines and on billboards and posters across industries like fashion, food and movies, among others. QR codes seem to be getting more and more creative as businesses, small and large, begin to integrate them into their media. I will cover QR codes in a three part blog series where I’ll first discuss the basics and of QR codes in relation to business marketing, the pros and drawbacks of QR codes and lastly, the growing creativity of the codes.
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