Hands on with Xbox SmartGlass
At E3, I was wowed by a demonstration of Microsoft’s SmartGlass. The application brought a second screen to the Xbox 360 experience, offering an alternative way to control the device through the use of a smartphone. About 5 months later, Smartglass has arrived. Earlier this week I had a chance to play around with it. How does it stack up to the demonstration I saw? Read on to find out.
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E3 2012: Nintendo’s Wii U vs. Microsoft’s Xbox SmartGlass
E3 2012 opened with a bang as Nintendo and Microsoft each squared off to fight for tablet supremacy with announcements to bring Second Screen to the console.
It seems that we’re destined for tablet-gaming future. So which one will make the cut?
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Gaming and Marketing
Gaming has an important role in the market place for brands and companies. A branded game provides in-depth engagement and can be leveraged across platforms. Gamification also increases brand adoption, brand loyalty, sharing and the most important bottom line to marketers: sales.
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