Hands on with Xbox SmartGlass
At E3, I was wowed by a demonstration of Microsoft’s SmartGlass. The application brought a second screen to the Xbox 360 experience, offering an alternative way to control the device through the use of a smartphone. About 5 months later, Smartglass has arrived. Earlier this week I had a chance to play around with it. How does it stack up to the demonstration I saw? Read on to find out.
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Marketing: Eye of the Storm
In a previous blog I discussed the power of engagement in the social media space and companies that were capitalizing on opportunities to listen and interact with consumers and others who were missing opportunities by not interacting with their audience.
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