Internet Discourse and Identity - A Primer


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The concept of identity on the Internet has shifted drastically since its early days. Back in the first years of its inception, the Internet was dominated by anonymous discourse, an ever-changing landscape of chat logs and static webpages filled with animated GIFs. That world, for the most part, has largely disappeared, giving way to “the social web.” However, I believe that name is a bit misleading - the web has always been a social medium. Social media wasn’t invented, it merely gained a household name. In this blog, I’ll look at some of the ways the concepts of identity and communication over the Internet have shifted and evolved since the advent of widespread “social media.”
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Tech Tutorial: Making Use of APIs



When I think of APIs, I see them as magical and amazing tools. There are more and more APIs made available by services on the web such as the Google Maps API, the Facebook API, the Twitter API, the Tumblr API, to name a few.
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Online Social Media Resources


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Social media is one of the more disruptive concepts that has been changing way we use the Internet and interact with our peers. As its introduction has been not marked by a clear cut transition but rather a gradual shift (and constant change) in technologies and platforms, it’s important to stay current with news and opinions on the industry. Here are some resources that should help you find some footing.
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Launch of Real Steel: Cover Image Maker


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On Friday, we launched the Real Steel Cover Image Maker Facebook application. The application lets you create a Facebook cover featuring your favorite bots from the film! More bots will be unlocked for covers in the near future.

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Tech Tutorial: Server Configuration – cURL


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During the deployment of one of our last projects on a client’s server, we had difficulties because we didn’t consider the difference between local and remote servers earlier enough. We had to go into a long debug process before realizing that the problem was not a programming issue but instead came from the server’s PHP configuration
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Facebook f8 2011 - A Quick Guide For Marketers


As you’re probably aware by now, Facebook announced some pretty drastic changes to their platform at f8 last week. While some are hailing it as visionary and others are decrying it as invasive, I thought I’d write a quick summary of what these changes mean to people who work in the advertising space and how projects both past and future might be affected.
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Star Wars: A Facebook Saga


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Whether you’re an infamous Dark Lord of the Sith, a rising Rebel hot shot, or a Jedi trying to bring his father back from evil, you still have to keep in touch with friends and family. Luckily, social media found its way onto the Holonet sometime after the fall of the Old Republic so Jedi, Sith, and aliens alike could stay networked.
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Advertising in Video Games: A Brief Introduction – Part 1



The videogame industry has evolved from a focused niche market to a multibillion dollar behemoth. If sales from last year’s smash hit Call of Duty: Black Ops are any indication, the videogame market is booming and shows few signs of slowing down. Traditionally, videogames have made their profits from direct sales to consumers. The game is developed, published, and sold. However, there is also a space for advertising within videogames, and that is the focus of this article.
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