E3 2012: Nintendo’s Wii U vs. Microsoft’s Xbox SmartGlass
E3 2012 opened with a bang as Nintendo and Microsoft each squared off to fight for tablet supremacy with announcements to bring Second Screen to the console.
It seems that we’re destined for tablet-gaming future. So which one will make the cut?
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List: Successful YouTube Channels
As I discussed in my last post about YouTube advertising resources, YouTube is definitely the big dog in online video. Soon, I’m going to elaborate on what the YouTube platform has planned for the future as well as my thoughts on the proposed shift in media consumption, but first I thought I’d share a list of the some of the most successful channels on YouTube as a quick way of starting the conversation. These are not organized in any particular way and don’t show every single large channel, just a selection of some of the top performers. For a more detailed list, you can check YouTube’s own channels page or this unofficial list from VidStatsX.
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Office Music Picks – The First Edition
Sometimes it’s easier to be productive when you’ve got some of your favorite music as your background theme. Here are some selections of music that we’ve been listening to in the office this month - ranging from folk rock all the way to metal-themed video game covers. We hope you enjoy them as much as we do!
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Portal 2′s Alternate Reality Marketing
An Alternate Reality Game (ARG) can be an interesting way to market products. As the name implies, an ARG is a game that brings players into a fictional universe through real world media, oftentimes presenting a problem inspired by the product or show as real. For instance, websites for fictional organizations and people may be created to immerse the player in the alternate world and fictional problems encourage participation in the completion of objectives. These games create tight-knit communities dedicated to the collective solving of whatever mystery the ARG presents. Successful ARGs have been run for Artificial Intelligence, the Halo franchise, Heroes, and LOST.
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