Advertising in Video Games: A Brief Introduction – Part 2
In my last article, I focused on traditional gaming. That is, the games you buy packaged at the store for the PC or any number of consoles. However, at the end I touched on something that is changing the way a lot of marketers are looking at in-game advertising - the rise of casual gaming and social media platforms that are facilitating those games.
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Gaming and Marketing
Gaming has an important role in the market place for brands and companies. A branded game provides in-depth engagement and can be leveraged across platforms. Gamification also increases brand adoption, brand loyalty, sharing and the most important bottom line to marketers: sales.
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