E3 - A Few of My Favorite Things
E3 is going on right down the street. I stopped in yesterday to poke around and see what was going on in the world of video gaming. Instead of the outrage and frothing-at-the-mouth fanboy arguments, I thought I’d share what things I’m looking forward to because part of me was blown away.
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E3 2012: Nintendo’s Wii U vs. Microsoft’s Xbox SmartGlass
E3 2012 opened with a bang as Nintendo and Microsoft each squared off to fight for tablet supremacy with announcements to bring Second Screen to the console.
It seems that we’re destined for tablet-gaming future. So which one will make the cut?
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Gaming and Marketing
Gaming has an important role in the market place for brands and companies. A branded game provides in-depth engagement and can be leveraged across platforms. Gamification also increases brand adoption, brand loyalty, sharing and the most important bottom line to marketers: sales.
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