Targeting Asian American Consumers
Asian Americans are the most diverse ethnic group within the United States today. They reflect over fifteen distinct ethnic groups and national origins. These include: Bangladeshi, Cambodian, Chinese, Filipino, Indian, Indonesian, Japanese, Korean, Laotian, Malaysian, Pakistani, Sri Lankan, Taiwanese, Thai, and Vietnamese. Marketers must have a clear understanding of Asian Americans in order to successfully advertise products and services to this varied market.
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Magic Tricks at Ad:Tech SF
Some magic tricks from ad:tech San Francisco from Acxiom’s exhibition.
Marketing to the African American Consumer
Advertising that appeals to ethnic identities and specific cultures has become an important aspect in advertising. If this is not executed correctly, it can turn multicultural consumers against a company. Research shows that minorities are more brand loyal than the general market, so understanding how to appeal to these segments is key. To successfully appeal to these markets that encompass America, understanding the attitudes, values and characteristics of the multicultural consumer is important to make that connection and change their purchasing behavior. This will be one of a three part series where I’ll discuss marketing tactics to advertise to African American, Latino American and Asian American consumers.
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Basics on Retail Marketing
Any organization selling to final consumers, whether it is a manufacturer, wholesaler, or retailer, is doing retailing. It doesn’t matter how the goods or services are sold (in person, by mail, telephone, vending machine, or on the Internet) or where (in a store, on the street, or in the consumer’s home). In this blog, I’ll give you on basics on retail marketing.
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Art & Copy: Inside Advertising’s Creative Revolution - A Review
Over the weekend, a family member recommended that I watch at Art & Copy, the 2009 film by Doug Pray. Pray’s film is a documentary look inside the world of advertising agencies, the creative minds who have shaped them, and the world of commerce they have defined over the last fifty years.
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Brand Archetypes 101
Advertising has always used archetypal imagery to market products. After reading “The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes,” written by Margaret Mark and Carol S. Pearson, I’d like to discuss brand archetypes and how marketers can leverage archetypal meanings with brands.
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Social Media: The Power of Pinning
Pinterest, the online pinboard, has captured the attention of millions. As a marketing enthusiast and Pinner myself, it felt right to discuss this new social network that is progressively making strides in the social media space.
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Marketing: Identifying Market Segments and Targets
Identifying market segments and targets is often seen as the backbone of an advertising campaign. In this blog, I’ll discuss the appropriate steps to take along with substantial information for marketers to successfully identify market segments and targets.
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Advertising Resources In Print
The advertising industry is one that doesn’t have set paths in order to accomplish specific goals. Consequently, campaigns and projects require both creative and critical thought to be successful. We’ve compiled this list of relevant books that we think are good starting points for anyone looking to learn more about the industry, the art of advertising, and the thought process and methods behind the marketing of major products and services.
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Marketing Products: Setting Product Strategy
A product is anything that can be marketed to satisfy a want or need, including physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas. These can include people, experiences, events, goods, services, places, organization, ideas and information. In this blog, I’ll give an over view of the steps needed to successfully strategically place a product into a marketplace.
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