Resource: Advertising on YouTube
YouTube is a giant in online video. From its humble beginnings in 2005, it has quickly become one of the top destinations on the Internet for video content consumption. Advertising on YouTube can be advantageous for brands because it can reach targeted audiences or simply reach the whole of YouTube. No matter which way you decide to slice it, I thought I would put together a quick little guide to advertising on the video platform for the uninitiated to get you started.
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Resources: Social Media Tools
Whether you’re running a campaign or doing the day-to-day social media work for your brand or company, you’ve probably been a bit overwhelmed by the amount of networks and posts you may have to keep up with. Sometimes you may want content pushed to a particular network but not others. Luckily, there are a host of tools (both free and paid) available to help you get the job done no matter what your specific needs are. Here’s a short list of tools you can use to get started in handling your social media accounts and your online presence.
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Color of the Year: Pantone’s Zeitgeist Chroma
Last month Pantone announced Tangerine Tango as the “color of the year” for 2012. Executive director of Pantone Leatrice Eiseman described the hue as “sophisticated but at the same time dramatic and seductive.” Great, but what made Tangerine Tango a better choice than Passionate Purple? Or Bombastic Blue? Or Requiem Red? Well according to Pantone, the chosen color is meant to act as a guide through which our culture’s current zeitgeist is being channeled.
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Online Social Media Resources
Social media is one of the more disruptive concepts that has been changing way we use the Internet and interact with our peers. As its introduction has been not marked by a clear cut transition but rather a gradual shift (and constant change) in technologies and platforms, it’s important to stay current with news and opinions on the industry. Here are some resources that should help you find some footing.
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Advertising Resources In Print
The advertising industry is one that doesn’t have set paths in order to accomplish specific goals. Consequently, campaigns and projects require both creative and critical thought to be successful. We’ve compiled this list of relevant books that we think are good starting points for anyone looking to learn more about the industry, the art of advertising, and the thought process and methods behind the marketing of major products and services.
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Online Art Resources
Art is a vast subject that changes frequently and often radically with time. Here are some interesting, informative, and inspirational art-oriented websites to keep you in the know and inspired with fresh material.
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Online Advertising Resources
Advertising is a complex and quickly changing industry. Here are some online sites that we think are excellent resources to keep up with.
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Online Typography Resources
Typography is something that is so pervasive that most of us don’t think twice about it. Here are some great resources for learning about typography and different types of fonts.
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Online Technology Resources
Technology moves fast. Keeping up with all the news can be a job in and of itself. We put together this list of online technology resources to help you stay in the know.
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Writing: 5 Tips for Digital Copywriting
Copywriting for digital advertising is often a key part of online advertising features. While I’m not going to delve into specifics of different types of online features and advertisements, I thought I would share some of the different tips I’ve accumulated for copywriting.
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