Advertising in GTA5
“Let’s listen to some important messages about products I don’t want,” says the radio host on GTA V’s imitation hipster station Radio Mirror Park. While you might not want any of the outrageous products featured in GTA V’s satirical recreation of Los Angeles, you might be interested by the way they’re advertised - I certainly was. After picking up the game, I did what any normal person would do and took pictures of every billboard I could find. Time permitting, I’ll post more of the faux advertising in the game, as well as discuss what it says about advertising. For now though, enjoy some of these funny in-game ads.
Read more…
Posting to Reddit – An Idiot’s Guide
So, for who knows what reason, you’re posting to Reddit. You could be showing off a picture of a cat, something “hilarious” your family did, or trying to show off anything cool you came across (or want to promote). Reddit is a great tool for getting mass exposure to an idea, but you have to play by the unwritten laws of the community. In this post, I’ll try to give you a lay of the land for your endeavors, be they personal or commercial.
Read more…
Hands on with Xbox SmartGlass
At E3, I was wowed by a demonstration of Microsoft’s SmartGlass. The application brought a second screen to the Xbox 360 experience, offering an alternative way to control the device through the use of a smartphone. About 5 months later, Smartglass has arrived. Earlier this week I had a chance to play around with it. How does it stack up to the demonstration I saw? Read on to find out.
Read more…
The True Value of the Facebook “Fan”
As marketers, we all know that Facebook, along with other social media outlets, has allowed marketers to engage in two-way conversations with consumers. This has created the potential to foster meaningful, two-way conversations with consumers on a regular basis. But, is something missing?
Read more…
List: Successful YouTube Channels
As I discussed in my last post about YouTube advertising resources, YouTube is definitely the big dog in online video. Soon, I’m going to elaborate on what the YouTube platform has planned for the future as well as my thoughts on the proposed shift in media consumption, but first I thought I’d share a list of the some of the most successful channels on YouTube as a quick way of starting the conversation. These are not organized in any particular way and don’t show every single large channel, just a selection of some of the top performers. For a more detailed list, you can check YouTube’s own channels page or this unofficial list from VidStatsX.
Read more…
[TUTORIAL] Five Tricks to Get Facebook Content Working in Flash – Part 1
Setting up a Facebook Application on Facebook is necessary to pull content from Facebook. Facebook will give you a Facebook App ID for permission to access their API.
Read more…