Mobile Campaigns: A List of Networks
If you’re thinking about running a mobile campaign and don’t know where to start, here is a list of mobile networks that you might consider running your campaign on. Here is the list in alphabetical order to help you get some footing.
Apple iAds
Apple’s iAds are specifically designed to be accessed through Apple’s flagship products, namely iPhone, iPad, and iPod Touch. They are accessed through the devices and are integrated into iOS applications, allowing for targeting based on app demographics. iAds allow for a variety of formats of ad formats but perhaps their most attractive quality is the interactivity allowed by the devices on which they appear.
AT&T AdWorks
AT&T AdWorks utilizes AT&T’s network to offer display, video, and interactive advertising. AdWorks reaches across devices, carriers, networks, and allows campaigns to target different demographics with access to a wide range of features such as Location Based Services, quick Click-to-Fill forms, text message coupons, branded pinpoints on map applications, as well as a suite of proprietary analytics.
Google AdWords for Mobile
Google’s mobile extension of AdWords allows you to move existing campaigns over or to create new ones specifically for mobile. You can choose from a variety of options, as paying for clicks through to your Website or calls generated through your mobile advertisements. In addition, you can choose between targeting smart phones or feature phones and strong integration with Google analytics allows you to analyze performance across devices.
Jumptap
Jumptap allows advertisers to reach a wide variety of sectors such as news, entertainment, finance and others across 13,000 mobile sites and mobile applications. Campaigns run across devices and carriers to offer broad reach and personalized targeting for each campaign.
Millennial Media
Millennial Media offers an extensive network that reaches across mobile apps and mobile sites. Campaigns can be targeted over carrier, operating system, or device to reach a customized audience for each campaign. Campaigns can also take advantage of local services and target their campaigns toward specific geographical areas. Advertisers can monitor their campaign performance in real time through Millennial Media’s analytic tools as well as make changes at any time.
Mojiva
Mojiva is an ad network that touts an easy to use platform as well as a robust range of places in which to advertise. Analytics help advertisers learn where their campaign is succeeding by showing what sites bring the most conversions, as well as what times and locations were more effective than others.
Yahoo! Mobile
Yahoo! Mobile’s advertising network offers advertisers a very large network and a variety of rich media solutions in addition to deep analytics. Yahoo! Mobile’s network goes across devices, carriers, and operating systems in its ad reach and its search results to reach a large audience that can be demographically targeted for each campaign.