Microsoft’s New Brand Identity Falls Short
Last week Microsoft presented its new, highly-anticipated brand identity. It is the first logo design in 25 years for the Redmond tech giant. In preparation of exciting new product launches such as Windows 8, Windows Phone 8 and several store openings, Microsoft also decided to redesign their brand identity. However, Microsoft’s new direction has been received so far with mixed emotions.
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Fashion Line – Mattel’s Fijit – Interactive Toy
Going through the archives, here are some cool concept designs that Los Angeles based fashion designer and illustrator Katharina Pretl developed with us for Mattel’s cool interactive toy.
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Best Soccer Ads
Now that EURO 2012, the second largest soccer tournament in the world, has kicked off in Poland and the Ukraine, here are some of the best soccer ads. Most ads were created specifically for either one of the big two soccer tournaments - the World Cup or the EURO - and showcase some of the greatest soccer players in the world..
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