Unboxing + Demo of Sphero



Watch as we take a look inside Sphero, a cool new toy from Orbotix.

General Topics Interactive Technology:

Fashion Line – Mattel’s Fijit – Interactive Toy



Going through the archives, here are some cool concept designs that Los Angeles based fashion designer and illustrator Katharina Pretl developed with us for Mattel’s cool interactive toy.
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Branding Content Development Design and Arts Graphics Interactive Marketing:

Products: Barbie Branding & Marketing History



Barbie and Mattel have teamed up to create one of the longest living toys in America and have not only influenced the toy industry but American culture. In this two part series, I’ll first take you through a glimpse of the history of the Barbie brand and its marketing presence. Then, I’ll delve into the famous Barbie and Ken break up marketing campaign in part two.
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Advertising Branding Film and TV Marketing:

Meeting Fijit: Mattel’s New Interactive Toy



We recently received a Fijit at the office and decided to record ourselves opening and playing with it. The second video is in the full post below. Enjoy!
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Content Development Experimental General Topics Interactive: